Therefore,the enterprise should try to use lateral thinking to perform horizontal marketing under this background,that is,making the development of marketing cultivation of "non-consumption market" as the direction,changing the product or service and the way of providing so that new kind of market with new application.
在這樣的背景下,企業(yè)就應(yīng)該學(xué)會運用橫向思維進行水平營銷,即以開拓"非消費市場"的營銷創(chuàng)新為方向,對產(chǎn)品或服務(wù)及其提供方式作適當(dāng)?shù)母淖?以使之產(chǎn)生新用途、新情景、新目標市場以開創(chuàng)新的類別,從而重組市場,進而幫助企業(yè)發(fā)現(xiàn)更多的市場機會并能夠持續(xù)的盈利。
The principle and important applications of lasers and optoelectronics in health care treatment and biology are reviewed,including optical biopsy,nonablative optical treatment and biophotonic technology.
重點介紹了:(1)用于組織病理診斷的光活檢技術(shù),其中包括光活檢的發(fā)展歷史、技術(shù)優(yōu)點、研究現(xiàn)狀,以及熒光光譜和成像技術(shù)等實用光活檢技術(shù)的臨床應(yīng)用;(2)非消融性光療的基本作用機制和研究進展;(3)掃描共焦顯微術(shù)、多光子熒光顯微術(shù)、近場光學(xué)掃描顯微術(shù)和光鑷等顯微生物成像技術(shù)的工作原理和應(yīng)用。