Carroll and Ahuvia (2006) propose a new marketing construct—brand love, which refers to the emotional attachment of consumers to the satisfied brands.
品牌至愛(ài)(brand love)是Carroll和Ahuvia(2006)提出的一個(gè)概念,指的是消費(fèi)者對(duì)滿意品牌產(chǎn)生的情感上的依戀。
The Moderating Role of Individual Differences on Brand Preference Change;
消費(fèi)者個(gè)體差異對(duì)品牌偏好改變的重要干擾作用
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消費(fèi)者自我概念與品牌個(gè)性一致性對(duì)品牌偏好的影響研究
An Empirical Research of Chinese and Foreign Brand Preference on Digital Product;
數(shù)碼產(chǎn)品中外品牌偏好實(shí)證研究
An Exploration into the Effect on Cellular Brand Preference of Advertising Fashion;
廣告時(shí)尚性對(duì)手機(jī)品牌偏好影響探討
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消費(fèi)者自我概念與品牌個(gè)性一致性對(duì)品牌偏好的影響研究
A Study on Relationship between Women Smokers Brand Predilection and Correlated Variables;
女性吸煙者香煙品牌偏好及其相關(guān)變量的研究
The Research on the Influence of Consumers Need for Uniqueness on the Preference for Unique Products/Brands;
消費(fèi)者獨(dú)特性需求對(duì)獨(dú)特產(chǎn)品/品牌偏好影響的研究
National-brand consciousness, Brand Characteristics,and Consumers Preference for Indigenous Brands;
國(guó)貨意識(shí)、品牌特性與消費(fèi)者本土品牌偏好——一個(gè)跨行業(yè)產(chǎn)品的實(shí)證檢驗(yàn)
The Moderating Role of Individual Differences on Brand Preference Change;
消費(fèi)者個(gè)體差異對(duì)品牌偏好改變的重要干擾作用
A MULTIDIMENSIONAL GAME ANALYSIS ON HOW CONSUMER S PURCHASING BEHAVIOR INFLUENCE THEIR BRAND PREFERENCE;
消費(fèi)者購(gòu)買(mǎi)行為對(duì)品牌偏好影響的多維博弈分析
The Forming of Consumer s Brand Preference and an Analysis from the Angle of Behavioral Economic;
消費(fèi)者品牌偏好的形成及行為經(jīng)濟(jì)學(xué)視野的分析
An Empirical Study on Consumers' Preference for the Chinese and Foreign Brands
中國(guó)消費(fèi)者中外品牌偏好及關(guān)鍵影響因素實(shí)證研究
A Trans-regional Comparative Study on Beijing,Wuhan and Changsha Urban Consumers Preference and Loyalty to Retail Enterprises Brands;
The Impact of Melamine Event on Country Image and Preference for Indigenous Brands of Chinese Consumers
三聚氰胺事件對(duì)中國(guó)消費(fèi)者國(guó)家形象感知及本土品牌偏好影響的研究
The Research of Brand Credibility s Impact on Consumer Brand Choice Preference;
品牌可信度對(duì)消費(fèi)者品牌選擇偏好的影響研究
Impact of Preference Distribution and Profits on The Differentiation of Brand Competition;
偏好分布和利潤(rùn)對(duì)品牌競(jìng)爭(zhēng)差異化的影響
Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences
基于情感偏好的品牌延伸模型及經(jīng)濟(jì)分析
There are a number of devotees that will still certainly favor Starbucks over 'Brand X'.
無(wú)疑將有許多(咖啡)愛(ài)好者依舊偏愛(ài)星巴克,而不是別的品牌。
"Our price is a little Bit higher, But the quality of our products is better."
雖然價(jià)格偏高,但我們的產(chǎn)品質(zhì)量很好
US consumer preferences shifting from durables to services
美國(guó)消費(fèi)者偏好從耐用品轉(zhuǎn)向服務(wù)
Our price is a little bit higher, but the quality of our products is better.
雖然價(jià)格偏高，但我們的產(chǎn)品質(zhì)量很好。