The research on the current situation and causes of brand loyalty in Chinese retail market——The strategies of promoting brand loyalty in Chinese large-sized chain supermarkets
中國(guó)零售市場(chǎng)品牌忠誠(chéng)度現(xiàn)狀與成因研究——我國(guó)大型連鎖超市品牌忠誠(chéng)度提升策略研究
Boost of brand loyalty of consumers and satisfaction of distributors can promote the distributors loyalty in attitude as well as conduct.
提高用戶的品牌忠誠(chéng)度可以促使經(jīng)銷商保持行為忠誠(chéng),提高經(jīng)銷商的滿意度可以提高經(jīng)銷商的忠誠(chéng)感,只有把二者有效結(jié)合起來(lái),才能夠保證經(jīng)銷商的真正忠誠(chéng)。
The brand loyalty consists of two parts:emotional loyalty and behavior loyalty.
品牌忠誠(chéng)度分為情感忠誠(chéng)和行為忠誠(chéng)兩個(gè)部分。
The paper discusses the connotation of the brands loyalty,reviews the past studies,and put forward a new measur- ing method for the brands loyalty degree-the complex number measuring model of the brands loyalty degree.
對(duì)品牌忠誠(chéng)及品牌忠誠(chéng)度的涵義進(jìn)行了探討,提出了一種新的品牌忠誠(chéng)度測(cè)度方法——品牌綜合忠誠(chéng)度復(fù)數(shù)測(cè)度及策略導(dǎo)向模型。
Boosting Customer Brand Loyalty by the Management of "Brand Groups"
以“品牌社群”經(jīng)營(yíng)提升顧客品牌忠誠(chéng)度
A Model on Brand Faith-Profit & Analysis on the Brand Strategy Matrix;
品牌忠誠(chéng)度——利潤(rùn)模型與品牌策略矩陣分析
Research Based on Brand Loyalty of Brand Equity Evaluation Methods
基于品牌忠誠(chéng)度的品牌資產(chǎn)價(jià)值評(píng)估方法研究
The research on the current situation and causes of brand loyalty in Chinese retail market--The strategies of promoting brand loyalty in Chinese large-sized chain supermarkets
中國(guó)零售市場(chǎng)品牌忠誠(chéng)度現(xiàn)狀與成因研究——我國(guó)大型連鎖超市品牌忠誠(chéng)度提升策略研究
Comparative Research on Influencing Factors of Consumer Brand Loyalty between China and Britain;
中英消費(fèi)者品牌忠誠(chéng)度影響因素對(duì)比研究
The Influence of Impulsive Buying Behavior on Brand Loyalty;
沖動(dòng)性購(gòu)買行為對(duì)品牌忠誠(chéng)度的影響研究
Empirical Study on Determinants of Brand Loyalty to Portal Website;
門戶網(wǎng)站品牌忠誠(chéng)度影響因素的實(shí)證研究
A Conceptual Review on Brand Loyalty and Factors Affecting It;
品牌忠誠(chéng)度及其影響因素的概念性文獻(xiàn)考察
Tactics on Culturing Customer s Brand Loyalty Based on Competition in the Market;
從市場(chǎng)競(jìng)爭(zhēng)看顧客品牌忠誠(chéng)度的培養(yǎng)策略
The Relation between the Brand Identity of Sports Shoes and Brand Loyalty on Campus in ChongQing;
重慶市大學(xué)生對(duì)運(yùn)動(dòng)鞋品牌形象的認(rèn)知與品牌忠誠(chéng)度的關(guān)系研究
The Research of Influence of Consumers Brand Loyalty on Attribution of Responsibility in Product Crisis;
產(chǎn)品危機(jī)下消費(fèi)者品牌忠誠(chéng)度對(duì)責(zé)任歸因的影響研究
Research of the Influence of Product Harm on Consumers Brand Loyalty;
產(chǎn)品傷害事件對(duì)消費(fèi)者品牌忠誠(chéng)度的影響機(jī)制研究
Multisensory packaging design increases brand loyalty,shelf impact;
多重感官包裝設(shè)計(jì)——增加品牌忠誠(chéng)度和產(chǎn)品吸引力的靈丹妙藥
The Research of Attribution of Responsibility in Product Crisis Based on Brand Loyalty
基于品牌忠誠(chéng)度的產(chǎn)品危機(jī)中責(zé)任歸因影響研究
The Influence of Consumer Satisfaction and Brand Awareness on Brand Loyalty;
顧客滿意度、品牌知名度對(duì)品牌忠誠(chéng)的影響
The affiliation by the brand localization strategy, increases customer's loyalty.
藉由品牌定位策略,增加顧客的忠誠(chéng)度.
The effect of store brand on customer loyalty;
零售商私人品牌對(duì)顧客忠誠(chéng)度的影響
An Empirical Study on the Determinants of Loyalty on Brand Switching Tobacco Consumer;
品牌轉(zhuǎn)換的卷煙消費(fèi)者忠誠(chéng)度影響因素研究